Mahabharat star plus series
The below Facebook content gives you the hint of the pre-social media buzz content strategy for the television show that started from yesterday. The Facebook page which has more than 3 million fans, has been aggressively informing fans about the new show, the new star cast along with their screen roles and revealing interesting trivia around it too.
#Mahabharat star plus series plus#
I witnessed the initial buzz spreading from Facebook with targeted Facebook ads running for some time now (approx more than two weeks.) The targeted Facebook ads that informed about the new show landed on the Star Plus Facebook page. From Facebook to Twitter to YouTube, Star Plus has made sure that the pre-buzz makes ample impact while keeping the subtle innovations. With the changing times when TV is no more the only dominant medium, I have been constantly updated about the new show via social media. So, I was naturally excited when I heard that Mahabharat is being showcased again by Star Plus but with a new look, star cast and under a new production banner, Swastik Pictures. A time when like most of the kids my Sunday used to pass by having my breakfast in front of the black and white television that showcased the most popular Hindu epic television series Ramayan (1987-88) and Mahabharat (1988-90).
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This was during the late eighties when the prime time slots were defined by Sundays 9 AM to 10 AM. Before the Indian television was swamped by the satellite television networks, Doordarshan defined the idiot box for Indians.